HOW TO MAKE YOUR RADIO STATION MUCH MORE SUCCESSFUL RIGHT NOW
HOW TO MAKE YOUR RADIO STATION MUCH MORE SUCCESSFUL RIGHT NOW
By Stefan Rybak
Radio Station Programming Consultant
R / c fail due to 5 major problems:
1. Poor advertising sales
2. Bad programming
3. Mismanagement
4. Staffing issues
5. No interactive media component
Underperforming stereo are, typically, deficient in a or maybe more of these areas.
Let�s first have a look at sales. You could have the best programming and a lot interesting content on your own radio station, however if you simply can't sell it off, then you've got a fascinating challenge to deal with.
Radio sales isn't nuclear physics or nuclear physics. In addition there are no Houdini magic or mumbo jumbo involved.
To achieve success in radio sales, you should master some simple, yet incredibly-powerful concepts, and possess the motivation and discipline to carry out these concepts every single day.
It is not about "selling spots." That's very short-sighted and short-term. Your salespeople is going to be doing nothing more than running in place.
What brings greater and longer-term results is your salespeople stand before decision-makers having an idea, using a plan, vision, a spec spot, and ask for the company. If they're not seeking the business enterprise, then what makes them there?
I show salespeople steps to make a lot of cash (for themselves but for the station) selling local direct business. What direction to go, and the way to take action. Who to get in front of. What things to say, and ways to express it.
Having sold literally millions-of-dollars worth of inventory, I can tell you that massive success in radio sales isn't easy, but it is all so incredibly-simple!
Next, let�s discuss programming. Today�s massively-successful r / c are creatively hyper-focused on the very specific audience, and exude these seven critically-important qualities:
1. No Hype
2. Authenticity
3. Fun to get along with
4. Respect, trust & fairness
5. Consensus, not confrontation
6. Make dreams be realized, change the world, develop a better life
7. Establish deeper relationships & stronger bonds along with your listeners
Having programmed stations in many different different formats in small, medium and major markets, I will tell you that massive success in radio programming isn't easy, but, like sales, it is rather, very easy!
In order to dramatically improve sales, programming, and each department at the radio station(s), then let's possess a conversation and acquire the ball rolling.
Call me to get a free, confidential first consultation. Speak directly with me, no associate.
My telephone number is 631-764-6460. Radio Station Sales Consultant
I look forward to talking with you, and am very looking forward to dealing with you!
Contact:
Stefan Rybak
Stefan Rybak Company
Media. Marketing. The strength of Now!
10 Shore Road, Mount Sinai, NY 11766
Cell phone: 631-764-6460
Email: [email protected]
By Stefan Rybak
Radio Station Programming Consultant
R / c fail due to 5 major problems:
1. Poor advertising sales
2. Bad programming
3. Mismanagement
4. Staffing issues
5. No interactive media component
Underperforming stereo are, typically, deficient in a or maybe more of these areas.
Let�s first have a look at sales. You could have the best programming and a lot interesting content on your own radio station, however if you simply can't sell it off, then you've got a fascinating challenge to deal with.
Radio sales isn't nuclear physics or nuclear physics. In addition there are no Houdini magic or mumbo jumbo involved.
To achieve success in radio sales, you should master some simple, yet incredibly-powerful concepts, and possess the motivation and discipline to carry out these concepts every single day.
It is not about "selling spots." That's very short-sighted and short-term. Your salespeople is going to be doing nothing more than running in place.
What brings greater and longer-term results is your salespeople stand before decision-makers having an idea, using a plan, vision, a spec spot, and ask for the company. If they're not seeking the business enterprise, then what makes them there?
I show salespeople steps to make a lot of cash (for themselves but for the station) selling local direct business. What direction to go, and the way to take action. Who to get in front of. What things to say, and ways to express it.
Having sold literally millions-of-dollars worth of inventory, I can tell you that massive success in radio sales isn't easy, but it is all so incredibly-simple!
Next, let�s discuss programming. Today�s massively-successful r / c are creatively hyper-focused on the very specific audience, and exude these seven critically-important qualities:
1. No Hype
2. Authenticity
3. Fun to get along with
4. Respect, trust & fairness
5. Consensus, not confrontation
6. Make dreams be realized, change the world, develop a better life
7. Establish deeper relationships & stronger bonds along with your listeners
Having programmed stations in many different different formats in small, medium and major markets, I will tell you that massive success in radio programming isn't easy, but, like sales, it is rather, very easy!
In order to dramatically improve sales, programming, and each department at the radio station(s), then let's possess a conversation and acquire the ball rolling.
Call me to get a free, confidential first consultation. Speak directly with me, no associate.
My telephone number is 631-764-6460. Radio Station Sales Consultant
I look forward to talking with you, and am very looking forward to dealing with you!
Contact:
Stefan Rybak
Stefan Rybak Company
Media. Marketing. The strength of Now!
10 Shore Road, Mount Sinai, NY 11766
Cell phone: 631-764-6460
Email: [email protected]